5 Ingredients to Spice up your Emails

Did the title get you to open up and read the rest of the blog? I thought so. It’s specifically directed to perk your interest and instantly make you think, “ Hmm, yes I need to know how to spice up my emails,” and then BAM, you’re here! So how do you make e-mail marketing successful? You have to have an engaging subject line! Did you know that 69% of e-mail recipients file the e-mail as spam solely based on the subject line, courtesy of 15... 

Hop on the Twitter Train

Oreo hands down won the 2013 Super Bowl – on Twitter that is. Remember the black out that occurred in the New Orleans dome? Oreo took total advantage with this simple tweet, “Power out? No problem. You can still dunk in the dark.” And this tweet was accompanied by a single photo of the delicious Oreo. According to The Wall Street Journal, that tweet was shared over 20,000 times on social media! Don’t you want to be Oreo this Super Bowl Sunday? Just... 

5 Best Nashville Businesses on Twitter You’ve Never Heard Of

 The following blog post was written for a blog series for the Nashville Business Journal.  A few weeks ago, the Journal revealed the top 10 Twitter brands and business leaders in Nashville as a part of the social madness campaign. I whole-heartedly agreed with the list, however, I feared this list might discourage the rest of us, the smaller brands, and cause us to give up on twitter. One of the greatest benefits of social media is the fact that... 

Don’t forget to stay LinkedIn

Like most college students I had a part-time job during my last two years of college to help pay rent and living expenses. Also like most college students, I included this job on my resume as I started the job hunt upon graduating and with encouragement from my professors, created a LinkedIn profile, to showcase my resume online. Fast forward to 2012. I’ve been working for several years in the social media and media relations field. My skills... 

April Desktop Download: Werker Bees…. Keep It Buzzin’

Springtime is one of our favorite of the year here at Werkshop. The warm weather and blossoming flowers make everything bright and beautiful. In elementary school, we learned that bees are one of the primary reasons the flowers grow. They fly around, sometimes up to 20 miles each day, to pollinate the flowers and trees. In the same way the bees make things beautiful in the spring, we (our team here at Werkshop and you) work hard make things beautiful... 

What NOT to do When Looking to Become a Sponsor

The following is a guest post from our Marketing Assistant, Amanda Gilliam. Amanda is minoring in Marketing at WKU and assists the Werkshop staff in various areas. A recent class discussion sparked this blog post idea about what NOT to do when determining your brand’s sponsorship efforts. If you’re having trouble viewing this video, you can watch it here.    Isn’t this a fun video? Were you wondering the whole time, “What... 

5 Marketing Lessons from March Madness

March Madness… The most wonderful time of the year. If you’re like our team at Werkshop, you’re spending a lot of time watching basketball, cheering on your team (C-A-T-S), and hoping to make it to be cutting down the nets. As we head into the Sweet 16, we thought we’d take some time to share a few marketing lessons we can all learn from the greatness known as March Madness: Know Your Game Plan. Without a solid game plan,... 

Everything Your Brand Needs to Know About the Facebook Page Changes

Unless you’ve been living under a rock, you know about Facebook’s decision to turn personal profiles into more of an online autobiography, changing the layout dramatically and allowing users to add information dating back all the way back until the day you were born. If you’ve recently came out from under the rock, you might not have heard that Facebook is also forcing brand pages to adapt to the changes. Starting, March 30th all... 

Keep Up The Good Werk — A Free Desktop Download

Can you believe it’s already the end of February? You’ve already put in 43 werk days for 2012 and Spring fever is just around the corner. Our team at Werkshop wanted to help you celebrate hitting the 16 and 2/3 mark in the year by encouraging you with this Free Desktop Download. We know how tough it is to juggle all of the responsibilites of work and life, so we just wanted to say Keep Up The Good Werk. 1024×768 | 1280×1024... 

7 Instant Improvements to Your Brand’s Website

One of the most powerful tools your brand can use to generate business is a website. However, many brands are using their website like a set of old carpentry tools. Ultimately, they might be able to get the job done, but there are new tools that help get the job done quicker and better.                   With that said, here are 7 instant improvements you can take to upgrade your website to the most powerful... 

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    5 Ingredients to Spice up your Emails

    Did the title get you to open up and read the rest of the blog? I thought so. It’s specifically directed to perk your interest and instantly make you... 

    Hop on the Twitter Train

    Oreo hands down won the 2013 Super Bowl – on Twitter that is. Remember the black out that occurred in the New Orleans dome? Oreo took total advantage... 

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