The true success of any brand begins with how effectively the employees of that company embrace that brand, understand the brands core mission, share the brand story, and deliver on its promise. We refer to these employees as champions of the brand, or ambassadors. They have the ability to change the course of a company’s success. Pretty powerful, when you really think about it.
Jan2016282016 / Jan / 28
Nov2015032015 / Nov / 03
PART 1: The Blueprint Before the Plan
Each year we have “plans” to make a “plan”, but we never quite do. IF we make a “plan” – many times it’s put on a shelf and never executed. Let’s change that for 2016! read more