Branding

  • Building A Solid Strategy for Your Retail & Consumers Products Brand

    As we roll toward the end of the year and we get closer and closer to Christmas (don’t worry we aren’t forgetting about Thanksgiving!) we started thinking about Santa’s workshop. While we’d love to relate our Werkshop to old Saint Nick’s on many levels, we both build things to inspire happiness and joy in our clients, one area we have related to recently is dealing with tangible, physical products.

    Don’t worry, we haven’t traded in our branding chops to go build toys. However, many of our most recent clients have been creating some sort of product to sell and we’ve been having fun developing and launching those brands. read more

  • We’re Homeless & That’s A Good Thing

    As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

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  • Client Spotlight: Cult of Pedagogy

    We recently had the opportunity to work with Jennifer Gonzalez to craft a new brand and website for her business, Cult of Pedagogy. When Jennifer approached us, she already had a successful business and a loyal user following. After our initial meeting we quickly discovered that what she ultimately needed was a rebrand and a total website overhaul. When it comes to branding we get a little giddy, like Joanna Gaines at a shiplap sale. Our overarching goal for the Cult of Pedagogy brand was to create consistency, truly capture her unique style and personality, and provide followers with a seamless user-friendly experience.

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