Branding

  • We’re Homeless & That’s A Good Thing

    As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

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  • Client Spotlight: Cult of Pedagogy

    We recently had the opportunity to work with Jennifer Gonzalez to craft a new brand and website for her business, Cult of Pedagogy. When Jennifer approached us, she already had a successful business and a loyal user following. After our initial meeting we quickly discovered that what she ultimately needed was a rebrand and a total website overhaul. When it comes to branding we get a little giddy, like Joanna Gaines at a shiplap sale. Our overarching goal for the Cult of Pedagogy brand was to create consistency, truly capture her unique style and personality, and provide followers with a seamless user-friendly experience.

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  • The Impact of Organizational Culture on Your Brand

    When people ask you about your organization, what do you tell them about? Is it the people you work with? Do you describe your office space? Or maybe you talk about the weekly status meetings you attend? All of these aspects are components of your organization’s culture.

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