Branding

  • What Does Your Brand Need?

    Brands are like people.

    Brands come in all shapes, sizes, personalities, motives, and move of all, they all have their own story. The strength of any brand is the relationship that brand has with their audience. How people see it, what it means to them, what it stands for, and so on. In more ways than one it boils down to a relationship, and just like any relationship it, it’s ongoing and often needs a little TLC.

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  • Building A Solid Strategy for Your Retail & Consumers Products Brand

    As we roll toward the end of the year and we get closer and closer to Christmas (don’t worry we aren’t forgetting about Thanksgiving!) we started thinking about Santa’s workshop. While we’d love to relate our Werkshop to old Saint Nick’s on many levels, we both build things to inspire happiness and joy in our clients, one area we have related to recently is dealing with tangible, physical products.

    Don’t worry, we haven’t traded in our branding chops to go build toys. However, many of our most recent clients have been creating some sort of product to sell and we’ve been having fun developing and launching those brands. read more

  • We’re Homeless & That’s A Good Thing

    As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

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