Branding

  • Client Spotlight: Cult of Pedagogy

    We recently had the opportunity to work with Jennifer Gonzalez to craft a new brand and website for her business, Cult of Pedagogy. When Jennifer approached us, she already had a successful business and a loyal user following. After our initial meeting we quickly discovered that what she ultimately needed was a rebrand and a total website overhaul. When it comes to branding we get a little giddy, like Joanna Gaines at a shiplap sale. Our overarching goal for the Cult of Pedagogy brand was to create consistency, truly capture her unique style and personality, and provide followers with a seamless user-friendly experience.

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  • The Impact of Organizational Culture on Your Brand

    When people ask you about your organization, what do you tell them about? Is it the people you work with? Do you describe your office space? Or maybe you talk about the weekly status meetings you attend? All of these aspects are components of your organization’s culture.

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  • It’s The Little Things

    It really is all about the little things. Have you ever been impressed with someone or something and realized after the fact that it really was just something small and non-monumental but it had a great impact on you? I’ve had plenty.

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