7 Instant Improvements to Your Brand’s Website

One of the most powerful tools your brand can use to generate business is a website. However, many brands are using their website like a set of old carpentry tools. Ultimately, they might be able to get the job done, but there are new tools that help get the job done quicker and better.

 

 

 

 

 

 

 

 

 

With that said, here are 7 instant improvements you can take to upgrade your website to the most powerful tool in your toolbox:

Usability is Key – When most brands are wire-framing their website, they forget about who the site is being built for… the customer. A recent study showed that 76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.” Do you know why consumers are visiting your website? If so, are you making it easy for them to find the information they want?

Use call-to-actions that stand out – A call-to-action is one of the critical elements most brands leave off their homepage. Directing people to take action on your website above the fold is something many webpages lack. One reason your website may not be driving sales is because you’re not giving it the chance to do so.

Make sure its Mobile Optimized – According to recent Nielson’s numbers, 43% of all mobile phones are smartphones. This means brands simply can’t afford to ignore mobile phones and mobile phone users. The first, and most important thing, you can do to mobile-optimize your site is to create a mobile friendly version. This allows people who are visiting your website on a mobile device to easily view it on a screen that is typically 2 inches wide by 3 inches long

Produce More Content – Websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. Don’t view your website as a nametag that introduces people to your product and services, instead view it as the initial conversation that engages with people and tells a story. The key element in this is to create content that not only sells, but also educates consumers.

Integrate Social – If your website doesn’t allow visitors to share content, products or services with their social networks, you’re missing out on an easy lead-generation tool. What can you do to help move this process along? While you can’t directly influence whether someone decides to share your content, you can indirectly encourage and make it simple for them by adding social sharing buttons and providing high quality content.

Provide Customer Success/Testimonies – In our Social Media Revolution DIG, we shared a statistic that speaks directly to this element. 90% of consumers trust peer reviews, while only 14% trust advertisements. Providing customer success stories and testimonials will allow people who view your website to hear about your products or services from their peers.

Establish On-Page Optimization – Everyone wants to be at the top of search engine results for keywords in their industry. While on-page SEO only accounts for approximately 25% of your ranking, there are small things you can do to improve your overall SEO results. Optimizing your page title, page URL, header tags, image text, and metadata all help in creating a solid page for optimizing search terms.

While there are numerous improvements you can make to your website, these are 7 easy ways to start generating instant results tomorrow.

If you’re interested in learning more about how your brand can improve its website, we’d love to walk you through it. You can contact us here.

 

NEXT Bowling Green DIG: Tuesday, April 24th “A DIG for the Ages”

WERKSHOP INSTITUTE
PRESENTS THE
APRIL BOWLING GREEN DIG:

A DIG for the Ages – How to Effectively Create, Organize and Promote an Event for your Brand 

Speakers: 
Samantha Owens Pyle, VP Communications Strategy
Jeremy Chandler, Social Media & Media Relations Specialist

Tuesday, April 24th
8:30 a.m. to 10 a.m.

Light breakfast will be served compliments of Citizens First.

Register here: http://2012bgaprildig.eventbrite.com/

What We’ll Cover:
Flash mobs are so 2009. So how can your brand create an event that will captivate your potential or existing customers? That’s the question we’re going to answer in April’s DIG, A DIG for the Ages.

Whether you’re planning a grand opening event, celebrating the launch of a new product or hosting a private gathering for your top customers, event marketing can be quite the challenge. You have to take care of ordering the invitations or materials, ensuring your vendors are available and confirming last minute details. There is plenty of work…. and that doesn’t even include getting people to show up.

During A Dig for the Ages, we’ll walk through the fundamental steps of creating, organizing and promoting a successful event for your brand. From the initial stages of creating the event to following up with media outlets, we’ll share the comprehensive strategy we use when organizing events for our clients.

Sponsored by
Citizens First

NEW LOCATION!!
Our Bowling Green DIGs will be held in the Southern Kentucky Performing Arts Center’s Studio Theater for the remainder of 2012.

SKyPAC
601 College Street
Bowling Green, KY 42101

 

NEXT Nashville DIG: Wednesday, April 25th “A DIG for the Ages”

WERKSHOP INSTITUTE
PRESENTS THE
APRIL NASHVILLE DIG:

A DIG for the Ages – How to Effectively Create, Organize and Promote an Event for your Brand

Speakers: 
Samantha Owens Pyle, VP Communications Strategy
Jeremy Chandler, Social Media & Media Relations Specialist

Wednesday, April 25th
8:30 a.m. to 10 a.m.

Breakfast will be served starting at 8 a.m. and is sponsored by

 

 

 

 

Register here: http://nashaprildig.eventbrite.com/

What We’ll Cover:
Flash mobs are so 2009. So how can your brand create an event that will captivate your potential or existing customers? That’s the question we’re going to answer in April’s DIG, A DIG for the Ages.

Whether you’re planning a grand opening event, celebrating the launch of a new product or hosting a private gathering for your top customers, event marketing can be quite the challenge. You have to take care of ordering the invitations or materials, ensuring your vendors are available and confirming last minute details. There is plenty of work…. and that doesn’t even include getting people to show up.

During A Dig for the Ages, we’ll walk through the fundamental steps of creating, organizing and promoting a successful event for your brand. From the initial stages of creating the event to following up with media outlets, we’ll share the comprehensive strategy we use when organizing events for our clients.

NEW LOCATION REMINDER:
Nashville School of Law
4013 Armory Oaks Drive
Nashville, TN 37204

 

In the Shop — Our Interest in Pinterest

Last week, we had the privilege of hosting a Pinterest roundtable discussion in our Nashville office. After our “Social Media Revolution” DIG, a discussion sparked on how brands are using the hottest social network on the web right now. We had the privilege of talking with some of the most brilliant social marketing minds in Nashville on how Pinterest could benefit our clients.

Every good roundtable discussion needs 3 things: Macbooks, White Boards & Krispy Kreme.

Here were a few of the takeaways:

  • With its exponential growth and market saturation, Pinterest is something that can’t be ignored and doesn’t seem to be going away anytime soon.
  • The majority of Pinterest users are women, some studies show 80%. Before you jump into the tool, make sure your target market is using it.
  • When pinning images, strategically determine how you’re going to leverage them for your brand through linking, watermarking, etc.
  • As with every other social network, the key for brands using Pinterest is to “help, not sell”. Make sure you’re adding value to the lives of those who follow your boards and repin your images.

 

HUGE thanks to Bill Seaver, John Cade and Ashley Segroves for taking time to join us and provide valuable insights into leveraging the new tool. Having roundtable discussions like these is just one of the many reasons we love working in Nashville!

What brands have you seen using Pinterest well?

If you’ve got a marketing topic you’d like to discuss, let us know.

 

HOW TO: Take your information from boring to scoring with Inforgraphs

Whether you’re projecting global internet traffic usage for 2015 or explaining the danger of sitting all day, infographs have proven themselves to be a powerful tool for information sharing. Most of you are probably familiar with infographs and might have even referenced or shared them with your friends, but have you considered how you can leverage them for you brand?

There are endless possibilities. You can use them to highlight statistical information about your products or services, share information regarding the benefits of your industry or break down your annual report for shareholders. However you slice it, infographs have become the premier way for changing “boring statistics” into “powerful insights”.

Here’s a recent infograph we found which shares financial information for one of our favorite brands, Apple:

The one thing that stood out to us in this infograph was the fact that Apple brought 4 times more revenue than the previous year’s giant, Walmart while spending 3 times less on operations. And that’s the brilliant thing about infographs, what stands out to us might be completely different than what stands out to you.

So, as you’re looking for creative ways to share your annual report this year or highlight your products and/or services, consider how you can use inforgraphs to grab the attention of your audience like never before.

If you have any questions or are interested in creating an infograph for your business, feel free to contact us here.


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