branding

  • Building A Solid Strategy for Your Retail & Consumers Products Brand

    As we roll toward the end of the year and we get closer and closer to Christmas (don’t worry we aren’t forgetting about Thanksgiving!) we started thinking about Santa’s workshop. While we’d love to relate our Werkshop to old Saint Nick’s on many levels, we both build things to inspire happiness and joy in our clients, one area we have related to recently is dealing with tangible, physical products.

    Don’t worry, we haven’t traded in our branding chops to go build toys. However, many of our most recent clients have been creating some sort of product to sell and we’ve been having fun developing and launching those brands. read more

  • We’re Homeless & That’s A Good Thing

    As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

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  • Unleash Your Creativity

    When you work in the marketing and branding industry it is essential to foster an environment that promotes creativity. Of course some strategies work better than others depending on the person. That is why there is not one solid recipe that cooks up creativity for everyone all of the time. Just like the weather your mood can change daily or hourly and this in turn can impact your creativity.  Below are a few ways that you can fuel your creative spark.

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