branding

  • We’re Homeless & That’s A Good Thing

    As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

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  • Unleash Your Creativity

    When you work in the marketing and branding industry it is essential to foster an environment that promotes creativity. Of course some strategies work better than others depending on the person. That is why there is not one solid recipe that cooks up creativity for everyone all of the time. Just like the weather your mood can change daily or hourly and this in turn can impact your creativity.  Below are a few ways that you can fuel your creative spark.

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  • The Impact of Organizational Culture on Your Brand

    When people ask you about your organization, what do you tell them about? Is it the people you work with? Do you describe your office space? Or maybe you talk about the weekly status meetings you attend? All of these aspects are components of your organization’s culture.

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