marketing

  • Client Spotlight: Cult of Pedagogy

    We recently had the opportunity to work with Jennifer Gonzalez to craft a new brand and website for her business, Cult of Pedagogy. When Jennifer approached us, she already had a successful business and a loyal user following. After our initial meeting we quickly discovered that what she ultimately needed was a rebrand and a total website overhaul. When it comes to branding we get a little giddy, like Joanna Gaines at a shiplap sale. Our overarching goal for the Cult of Pedagogy brand was to create consistency, truly capture her unique style and personality, and provide followers with a seamless user-friendly experience.

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  • To Post, Or not to Post? That is the Question!

    We’ve all come across businesses social media accounts that are either doing it so right that jealousy lingers or it’s so wrong that it makes you cringe. Here at Werkshop, we offer social media management to help build your brand, increase traffic to your website, and help develop creative content for your social media accounts.

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  • You’ve heard about writer’s block….But what about creative’s block?

    Someone once told me that creatives struggle working the traditional 9-5 jobs. When I started working as a designer, I realized that struggle is real. Whichever artistic field you work in — whether a painter, a musician, or like me, a graphic designer — it is difficult to pencil in creativity in your schedule. Mine usually sparked right before bed when my mind was clear of the hustle and bustle from that day. When my schedule changed, I had to find ways to keep that spark ignited. 

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